- Strategy Communications & Implementation
How do I ensure that managers and employees understand and support our strategy?
Strategy Communications & Implementation
The best strategy is useless if it is not successfully executed. Successful strategy communications begins with your managers and employees knowing and understanding the strategy. They should be adequately informed and motivated, and they should know what part they play in the company’s success. At the same time, it is important to address and win over other success-relevant stakeholders – be they owners, the financial markets, media, policymakers, or NGOs.
Strategy communications and stakeholder dialog are important success factors in executing the strategy. We develop effective concepts to:
- communicate your strategy to all relevant internal and external stakeholders
- cascade your strategy in all areas and at all levels of the company
- involve and activate managers and employees
- maintain a targeted dialog with external stakeholders and build resilient relationships
- accompany the strategy implementation with ongoing progress communications, expectations management, and further development
Dr. Thomas Gauly
Communications play an essential role in the successful execution of business decisions and especially in coping with critical situations. Based on a company’s specific situation, we develop bespoke communications strategies that address and involve all relevant stakeholders. During implementation, we regard ourselves as a sparring partner and a guide to the process for senior management and communications managers.
CEO and Executive Communications
A company’s reputation is largely dependent on the people at the top. The CEO in particular represents a company’s internal and public identity, attitude, and competence. Therefore, the strategic positioning of CEOs and other top executives is one of the core tasks of strategic communications. We develop targeted and authentic strategies to achieve optimal internal and external impact for top managers. We make sure your issues are heard and help you to build trust in your entrepreneurial actions.
Managers and employees are every company’s most important resource. This is all the more true in our digitalized, knowledge-based economy, and it calls for new, agile forms of cooperation and a corresponding understanding of internal communications. Well-planned, up-to-date, and dialogic internal communication ensures acceptance, motivation, and identification among managers and employees and increases their willingness to embrace change.
We work with our clients to develop individual concepts for effective internal communications and support their implementation, from co-creative concept development to the implementation of interactive and participative communications formats and the effective anchoring of corporate values.
Engaging the Management and Workforce
We use smart team and group formats to ensure that strategy and change processes develop the necessary momentum to have an impact throughout the company. For example, we use serious gaming and agile methods to help change protagonists fulfill their role as change leaders, change-makers, and change agents. We are able to professionally supervise project and change teams as well as large group conferences, and we provide optimal support with digital tools.
Corporate communications serve to build stakeholder relationships for the purposes of a company’s business goals. This can only work if a company knows the stakeholders that are critical to its success and is aware of their perceptions, attitudes, and expectations. We help you to identify and understand your key stakeholders – employees and managers as well as external customers, media, investors, and NGOs. Because only on this basis can you develop specific messages and individually tailored, effective measures.
The reputation of companies and their top executives is shaped and reflected in the coverage of leading, business, and specialist media. Professional media relations are accordingly important. We develop media strategies for our clients, support them in preparing content for specific target groups, and establish connections to our excellent network of journalists. Our goal is to build a relationship of trust and respect between our clients and the relevant media representatives.
For an increasing number of sectors, it is crucial to develop precise ideas about their policy-related goals for regulation and to convincingly and effectively represent them in civic and political dialogs.
We support companies in maintaining a constructive, continuous dialog with all stakeholders – at the municipal, state, federal, or EU level. We use a 360-degree advocacy approach to help our clients safeguard, adapt, and evolve their business models.