- Positioning & Networking
How do I position myself effectively in the competitive environment?
Positioning & Networking
Today, CEOs and other top executives are expected to do more than “just” set the right strategic course and make good operational decisions. Leadership also means publicly representing your company’s interests, making important issues heard, providing momentum, taking a stand, and building and maintaining resilient relationships in dialog with key stakeholders.
Perceptible positioning and the right networking sharpen the profile of companies and top executives, create synergies, and thus strengthen competitiveness. To support you in this, we:
- assess key stakeholders’ perception of your company and you with a 360-degree analysis
- show you the main opportunities and challenges for positioning, especially in comparison with your competitors
- develop an individual positioning with you – a story line with themes, core messages, and proof points
- help you turn your messages into comprehensible “stories” with storytelling
- identify the right internal and external communications platforms – analog and digital – for you, or establish them with you
- plan and implement a smart, efficient orchestration of your communications measures in the form of a road map
- coach and train you to optimize your stage presence
- expand your network in a targeted manner to include opinion leaders in politics, business, and society
Dr. Thomas Gauly
360-Degree Reputation Management
Strategic reputation management creates trust among the relevant stakeholders and is therefore a key task for every company. Based on our clients’ respective business models, we develop well thought-out, effective communications strategies. We take a 360-degree view of all stakeholder groups and plan external and internal communications on analog as well as digital channels. During implementation, we see ourselves as a sounding board and sparring partner for the company’s senior management and communications officers.
Corporate communications serve to build stakeholder relationships for the purposes of a company’s business goals. This can only work if a company knows the stakeholders that are critical to its success and is aware of their perceptions, attitudes, and expectations. We help you to identify and understand your key stakeholders – employees and managers as well as external customers, media, investors, and NGOs. Because only on this basis can you develop specific messages and individually tailored, effective measures.
Communications play an essential role in the successful execution of business decisions and especially in coping with critical situations. Based on a company’s specific situation, we develop bespoke communications strategies that address and involve all relevant stakeholders. During implementation, we regard ourselves as a sparring partner and a guide to the process for senior management and communications managers.
Managers and employees are every company’s most important resource. This is all the more true in our digitalized, knowledge-based economy, and it calls for new, agile forms of cooperation and a corresponding understanding of internal communications. Well-planned, up-to-date, and dialogic internal communication ensures acceptance, motivation, and identification among managers and employees and increases their willingness to embrace change.
We work with our clients to develop individual concepts for effective internal communications and support their implementation, from co-creative concept development to the implementation of interactive and participative communications formats and the effective anchoring of corporate values.
The reputation of companies and their top executives is shaped and reflected in the coverage of leading, business, and specialist media. Professional media relations are accordingly important. We develop media strategies for our clients, support them in preparing content for specific target groups, and establish connections to our excellent network of journalists. Our goal is to build a relationship of trust and respect between our clients and the relevant media representatives.
Training und Coaching
We help you prepare for your public appearances and for difficult conversations. Be it for interviews, panel discussions, dialogs with managers and the workforce, or one-on-one meetings. Besides working on presentation and conducting the talk, content preparation is always part of our service. We also coach you and your managers through change processes. Individual crisis simulations round off our training program.